The short version

Switch it on this morning. Get enquiries this afternoon.

Paid advertising puts you in front of people at the exact moment they’re looking for what you sell. You control the budget, target exactly who you want, and measure every rand against the enquiries it brings.

The catch is that it stops the moment you stop paying, and badly run campaigns burn money fast. We build campaigns properly, track conversions from day one, and manage bids, budgets and creative every month, so your spend goes where it works.

What you get

What’s included

Account structure & setup

Campaigns organised so budget flows to what performs, not spread thin across everything.

Keyword & audience research

The searches and audiences most likely to become customers, and the ones to exclude.

Ad copy & creative

Ads written and designed for each platform: Google Search, Meta and LinkedIn.

Landing page alignment

Ads that send people to pages built to convert them, not to your home page.

Conversion tracking

Calls, forms and WhatsApp clicks tracked, so you know exactly what each rand returned.

Bid management & A/B testing

Ongoing optimisation of bids, budgets and ads, with a monthly performance report.

The part most agencies miss

Ads are the fastest market research you’ll ever run.

Every campaign generates intent data: real evidence of what your customers search for, click on and buy. Most agencies leave it in the ad account. We feed it back into your offers, your messaging and your website, so every part of your marketing gets sharper.

And because we build websites too, your ads land on pages designed to convert, so you don’t pay twice for the same visitor.

Who it’s for

For businesses that need enquiries now.

Paid advertising suits businesses that need results this month, or want to test demand before committing to a longer SEO play.

  • New businesses that need customers quickly
  • Launches, promotions and seasonal peaks
  • Businesses whose customers already search for what they sell
  • B2B companies targeting decision-makers on LinkedIn
  • Anyone whose current ads spend money without clear results

How it works

A clear process, with no surprises.

Research

We study your market, your competitors and what your customers search for.

Build

Campaign structure, audiences, ads, landing pages and conversion tracking.

Launch

Campaigns go live with a sensible budget and close monitoring in the first weeks.

Optimise & report

Continuous bid, budget and creative improvements, and a plain-English monthly report.

Further reading

Honest answers before you spend a rand.

FAQ

Questions we’re often asked

Is the advertising budget included in your fee?

No. Our fee covers our work. The money that goes to Google, Meta or LinkedIn is separate, set by you and billed by them directly. We’ll recommend a sensible starting budget for your market.

Which platforms do you advertise on?

Google (Search and more), Meta (Facebook and Instagram) and LinkedIn. We recommend the channels that match where your customers are, not all of them by default.

How quickly will I see results?

Ads can start bringing traffic the same day they go live. The first few weeks are about gathering data and refining, so results usually improve over the first months as campaigns are optimised.

What’s the most common mistake with Google Ads?

A budget spread too thin to gather enough data, and ads that send people to a page that doesn’t convert. Commit enough to give a campaign a fair run, and make sure it lands somewhere good.

Should I run ads or do SEO?

If you need results now, start with ads. If you can wait a few months, SEO builds traffic you don’t pay for per click. Most businesses do best with both. See our honest comparison.

How much does ads management cost?

Google or Meta ads management is included in our Growth plan, and Google, Meta and LinkedIn in Momentum. Standalone campaigns are quoted on request.

Your next step

Ready to stop being the best-kept secret in your industry?

Your first consultation is free. We will look at your website, your search visibility and your advertising, and tell you honestly where the quickest wins are. No obligation and no jargon.